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For many years, the Swiss watchmaking industry has been busy examining new materials for application within the world of horology. Cases were
among the first areas of research and still are, with scratch resistance or weight being prime motivators. This led to the application of various types of ceramic
cases being offered by several brands quite some years back. But recently the industry's attention has turned to the interior of the watch and the application of
materials that have such properties as durability, temperature resistance or no oiling requirements.
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 This
type of knowledge is far outside the scope and competence of all the major brands, as such knowledge and development requires resources far beyond the confines
of pure watch manufacturing. And it also requires vast sums of money. For these reasons almost all research into such new areas is done with partners from the scientific
and academic world, and different brands will frequently work together behind the scenes and bundle their resources for specific development purposes (although
they will always publicly deny such activity because of possible negative publicity).
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