Around this time, in 1995, Jaquet had begun a joint project with Eric Loth in founding the La Chaux-de-Fonds-based The British Masters with its innovative pair of brands, Graham and Arnold & Son. Loth helped Jaquet to see that things could not continue as they were-especially because this situation was also affecting Loth's brands in trying to get a foot in the door of the luxury segment. Thus, Jaquet searched out a group of investors. This group took over a minority shareholding position in the company in 2001, headed up by Wenger, very experienced in investment banking and a man who had previously been employed by banks such as UBS.
 
 
 
 
An automatic lathe hard at work.
  The first thing Wenger did was bring an expert structure to the firm, making it suitable for working professionally within the industry. Along with Wenger, the number of employees was upped from sixty to 150, making Jaquet S.A. more than twice as large as it had previously been. Where the company had formerly had more of an artisanal feel to it, with a crafty edge, there was now real strategy and professional structure in evidence.
“Today we are something industrial, a true partner for the luxury wristwatch segment,” Wenger adds.
 
 
Graham's Chronofighter runs on a La Joux-Perret  
Caliber 4300.

 

MARCH 2006 INTERNATIONAL WATCH
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