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into the watch industry. He had no choice but to become intimately
involved, the all-important contacts needed to achieve success in the watch business already in
place for him.
 But
he is not the typical industry “brat.” How many Swiss CEOs visit
their retailers on a regular basis, getting behind the counter, waiting on
the customers, and helping to train the personnel?
This
guy tries so hard that he even shows up for Christmas parties thrown by his American retailers.
While there, he'll engage the store's customers and show the pros just how it's done. In Pittsburgh
he even once persuaded a man looking for an elegant gold timepiece just to try on one of his
No. 7 watches.
“The
most beautiful rectangular watch in the world,” Bédat says of this model.
Receiving the timepiece on his wrist, the man was so impressed by both the model and
his high-profile salesperson that he immediately handed over his credit card, no further
questions asked, despite the $12,000 price tag.
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