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"BLACK BEAUTY" BY IAN SKELLERN
 
 
 
 
  B Y   I A N   S K E L L E R N

 
 
 
 
 
 
 
 
   
 
 
URWERK DARKENS ITS
FUTURISTIC STEALTH
DESIGN WITH A PLASMA-
ENHANCED COATING
 
The men behind the watches. Watchmaker Felix Baumgartner (left) discusses details with designer Martin Frei.

‘If it ain't broke, don't fix it’.  That maxim often makes sense in wristwatch design. With demand far outstripping production, URWERK's targatopped 103.03 certainly does not need fixing. So what do you do when you have an incredibly successful watch yet wish to extend the design boundaries further still?
The answer that URWERK's designer Martin Frei and watchmaker Felix Baumgartner came up with was two-pronged: They used a unique coating over platinum and also crafted a platinum-cased limited edition. Since platinum is often considered the king of the royal metals, URWERK gave its designs the royal treatment.

 
 
 
 
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