Léopold-Metzger is quick to point out that Piaget does not specifically develop movements for any other companies, and doesn’t even sell its existing calibers to brands outside the group.
 
Strategy
"America is an interesting market," Léopold-Metzger explains. "It is obviously a very challenging country. We tend to do very well in the traditional pockets of luxury there, the Northeast, the Miami area, the West, and the Texas area. But I think the brand now should go more and more to other states, and we are looking to develop that, opening some more boutiques in the United States.
"Today we have boutiques in Florida, Bal Harbor, Palm Beach, and we just opened a boutique in Hawaii. We already have a boutique in New York, and now we are very keen on Las Vegas. I could imagine that we will have a boutique opening there this year. And, obviously, we are interested in Los Angeles more and more."
Good-quality, expensive products are by essence often sold to successful people, such as celebrities, business people, and highprofile athletes. And these people often live in the cities where Piaget already has boutiques, or where the company is planning to open next.
 
The near future
"There will be a lot of new calibers at the next SIHH, proof of Piaget’s continued desire to justify its position in great mechanical movements," Léopold-Metzger reveals.
"We will also be showing a lot of new jeweled and non-jeweled watches, for a total of well over 100 new timepieces.
"We reintroduce Limelight Party every year with about sixty to seventy products, usually about fifteen watches and about forty-five pieces of jewelry. This is where we can highlight the credibility of the brand. Of course, we will present a new Limelight collection this year at the SIHH.

At the end of the day, that’s what our business is: Being creative and catering to people that pretty much have everything," he continues, also revealing that the four Limelight categories already in existence will receive three new additions.
"Caliber 9P, first introduced in 1957, will also have some importance for us at the SIHH 2007 because it’s going to be the movement’s fiftieth anniversary. We are going to show a number of new products using a re-edition of the original 9P, the movement that I would say really put Piaget very much in the driver’s seat, especially as far as very thin watches were concerned, a specialty of the brand."
Léopold-Metzger also reveals the introduction of a new, larger Polo range at the upcoming fair.
"Additionally," he says, "we will continue to put forward the legitimacy of Piaget in mechanical movements, especially now with our move toward more complicated movements. I think this is an important side of the business. There are so many collectors asking for this today.
"We are never going to be a Patek Philippe, we are not going to make the most complicated movements, but I think eventually we want to have most of the very high complications available in the Piaget collection."